To create a more unique or an dynamic site, you need to know something about html. All sites on the internet are written in html (Hyper Text Markup Language). All sites consist of html elements: title, head and body.
Your site's title is placed in the title element.
The title element, and other server related information is placed in the head element.
Content: text and pictures are placed in the body element
You can create a site in html in any text editor like notepad, Word, etc. , but my recommendation wuld be Dreamweaver.